This doesn't have a lot of room to go anywhere constructive.
The prize pool is currently $250,000 per event -- totaling $1,500,000.
The Dragon Bundle has the potential to earn another $1,500,000. Meaning each of the 6 Masters Tour stops would increase to a $500,000 prize pool for each event.
Keep in mind that Blizz keeps 50% of all proceeds from the bundle. So, if the full $1,500,000 increase is reached, Blizzard will profit the other $1,500,000+.
Good to have this page back online!
It's an old Blizzard joke. They never give a solid time frame for anything it's always "soon" and soon might be at any point in the future, near or far. It got overused to the point that it seemed like "soon" was a Blizzard trademark. Hence "Soon™"
They have poked fun at it over the years themselves too. :)
EDIT: Decided to remove it from the news post to not confuse people. The joke can live on in the comments.