Hearthpwn

I surely do share your opinion on that, it would be more refreshing and interesting video game if your builds were somewhat unique or at least bit different than others. On standard ive had success multiple seasons climbing to legends with off meta builds ease BUT those are still often copied, like 28/30 cards from some1 elses post. That doesn't satisfy me but I clearly dont have enough time to test off-meta decks and cards to make them work at least on semi-competitive manner. 

But my cents is that every single video game is most often just (sadly) copying from others that have more time/knowledge. I havent played console games at all after guides came out and moved on more competitive online games. Though nowadays even those games like league of legends have tools/guides, which basically makes the game just based on mechanics and patterns you will do every single game. Before card statistics came available and deck win rates, Meta wasnt found that fast, which kept me playing longer period of time / expansions.