Trademark for "Eye of Azshara" Spotted - Possible Hearthstone Expansion?

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Trademark for "Eye of Azshara" Spotted

A trademark under Blizzard's name has been filed for Eye of Azshara in Benelux, and it's definitely for a computer game. There is reason to believe this is the name for the upcoming Hearthstone expansion, which is expected to be announced at this year's BlizzCon. This trademark was filed the same day that Geoff Keighly and Michelle Morrow tweeted pictures from Blizzard HQ of the same blueprints that community members received a couple of days later.

Quote from Trademark Filing

Cl 9 Computer game software, computer game discs, downloadable computer game software, computer game software downloadable from a global computer network, interactive multimedia computer game program; downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs.
Cl 41 Entertainment services;namely, providing on-line computer games; providing on-line non-downloadable computer games that may be accessed via a global computer network; providing on line news and information in the field of computer games.

What is the Eye of Azshara?

If you aren't familiar with World of Warcraft, Azshara is a Zone which sits in North Eastern Kalimdor, right above Orgrimmar. In the Cataclysm expansion, the zone was redesigned and with it came a large island in the center of the zone which was inhabited by the Goblins. It was called Bilgewater Harbor. This island sitting in the middle of the bay in Azshara resembles an eye when you look at it on the map.

Old Azshara
New Azshara
The Eye

The card back for November, titled Goblin, was released in the most recent client patch. That, along with the Blueprints which community members received in the mail, gave us a pretty good feeling that the next expansion was going to be mechanical themed. With the Eye of Azshara trademark showing up though, we could potentially see more Goblin influence in the cards instead of just generic engineering. Not only Goblins though, the Naga, Horde, and Night Elves also inhabit the zone in World of Warcraft, so there could be plenty of those too.

Bilgewater Harbor
Bilgewater Harbor
Statue of Azshara
Trade Prince Gallywix Statue


What We Know About the Expansion

For more information on what we know about the next Hearthstone expansion, check out our dedicated expansion info post.

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