Hearthpwn

People make purchasing decisions based off comments online ALL THE TIME. That's why Amazon has a feedback section.

Why would companies like Blizzard rely solely on streamers, etc, to generate sales when they have entire communities on forums that can do it for them? It's like asking why Burger King would advertise online as well as on roadside billboards - they do both to generate maximum attention.

If enough people comment on a card release saying "wow OP totally broken, nerf day one" it's already generating insane interest for people who urgently need to have a 'meta defining' edge, and of those with the resources to aquire it (buy it with money) will.

Also, no point waiting for VS reports, etc, when the pre-launch bundle (whale bait) is sold BEFORE any of these meta reports are produced.

Bad comments = negative opinion and perspective of products that are intended to sell; good = positive opinions, strong promotional, value and a genuinely 'good vibe' increasing likelihood of sharing and further promoting the product.

Just as politicians use social media to win votes... , companies sell games off good vibes and internet hype.

That's the point of the extra step.

Well spotted. Looks like it could even be an undercover Blizz bot trying to hype up their new cards.