Hearthstone doing a good job (well, better than 7 years ago) in terms of diversity of decks (not in the current Aggro DH/CW meta maybe, but on average), but not feels as creative. Why? You're blame netdecking, but it was here forever. In my opinion the problem is that the meta is more and more handcrafted by devs, so you always have a clear direction where your deck should go from build-around cards even if you are building an off-meta deck from scratch. Quests, tribe decks, spell decks, all of them became limited by a couple of tech choices pretty quickly. Most of the people enjoy actual gameplay, not a deck building part, and don't want to waste 3-4 days to refine something homebrewed. Is it a bad thing? I think it's only a bad thing if you want to be a creative deckbuilder and insist that others for some reason should do the same to begin with. I would rather waste 3-4 hours to make 3-4 perfect builds of 3-4 top meta decks and play. For me it's a sport, not a creativity contest, so all I want is the highest winrate possible. If I want more fun and variety, I would still not invent more archetypes, I would make 15-18 best builds with every class represented and make a "competition" between them by playing normally and removing the worst performing decks after each round (did it several times, very interesting, but also very time-consuming). If I use an off-meta deck for a legend climb, I use it because I feel it's potentially the highest winrate choice for me. Holy paladin is almost off-meta deck by now, treated as a worse CW, and I climbed with a slightly tweaked build of it to the legend this month. Was it to express my creativity? No, it was because it beats DH and I felt comfortable enough in CW matchup, so it was the most suitable for the pocket meta I faced. If there were more Mech decks, I would just go DH. 8-2 run of your Unicorn Priest is not enough to say that the deck beats DH, Warrior, Hunter, Druid and all the mechs. Even if you actually found a hidden gem here and will get #1 legend with it, it will just become a meta deck very soon. You can't beat the hive mind as a part of it, you can only exploit it for a limited amount of time. TL;DR: Everyone does what they think is fun for them, if deckbuilding isn't a part of it, netdecking is a rational choice.
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English is not my native language, so, with a high probability, mistakes were made.