Lifecoach was playing Gwent like a madman before Artifact. Maybe check his YT-videos or old recordings on Twitch?
Other than that, I can't say much, never tried Gwent. Probably never will. If I switch, it will be for Magic. Other card games just doesn't appeal to me.
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“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” ― George Bernard Shaw
Focus on one faction and play casual and ranked asap . This way, you will get the f2p goodies like daily quests much quicker. Arena doesn't count for dailies and there are way too much shenanigans going on, because there are no faction boundaries.
Maybe focus on Monsters first. They are always solid, easy to play and have survived every nerf so far.