Beta access, invite waves, fansite events, they all part of the Marketing strategy. Blizzard don't need the money from selling early access. Getting attention, attracting more players, making ppl go mad on beta access in turn will boost their profit a lot more once the game goes alive.
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Beta access, invite waves, fansite events, they all part of the Marketing strategy. Blizzard don't need the money from selling early access. Getting attention, attracting more players, making ppl go mad on beta access in turn will boost their profit a lot more once the game goes alive.