Well if they push selling cosmetics then maybe f2p will became more accessible(more free packs etc.) but this is still blizzard we are talking about.
There has got to be wealth of hidden statistics we will never know about regarding the amount of people who drop dead from a brain aneurysm as a result of reading comments like this.
Am I a genius or an idiot? That comment above actually makes sense to me.
If they make more money on stuff that technically doesn't effect gameplay (cosmetics), then they wouldn't (in theory) need to charge as much for packs, or could offer more packs as rewards - thus making F2P a better experience.
People who want to be cool can buy cosmetics and gold packs, and therefore allow Blizzard to ease up on the cost of just regular cards. If they wanted to.