Originally it was to scratch the nostalgia itch that I had from playing MTG like 20 years ago. Now it's because I enjoy deck building and coming up with fresh ideas, even if they're not good ladder decks.
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Life before death. Strength before weakness. Journey before destination.
It's a game that is simple in design, but because of the digital space, can offer lots of complexity with cards. I still think this game has along way to go to truly offer that MTG feel I had when I played in the late 90s, but it is a game that is very approachable.
I play it because it is quick and I DON'T have to interact with other humans. When I want to do that, I will pop in at the LGS and play some FNM or board games. Some days, you just want to jam some cards but not deal with eye contact.
I already sanked in so much of my time back in gvg and blackrock playing it at a hardcore level that not playing it casually on a regular basis afterwards would of seemed like a waste of investment. The irony lol..😂
It started out as a replacement for MtG for me, a game I used to play professionally for a year and as a hobby for many more. To maintain my level of play in MtG I needed to invest 20 or more hours a week. Something that was not realistic anymore with a job (and later on: family). Hearthstone turned out to be a perfect game for me.
It's very easy to play competitively as FTP with little time investment, rewarding to ladder up high when you do have some spare time at hand. I enjoy all three major decktypes now (combo, aggro and foremost control) as well as playing meme-decks with friends and Arena. I even watched the finals of the world championship. I don't get all the salt here at all. This is a lovely game in design as well as support.