No pally deck is complete without the old geezer. Though sneeds can be used in multiple decks... so you normally get those first. Though, the first thing i did when GVG dropped was blow dust on Mal'Ganis... So it really all comes down to how much you'll play either of them and go from there.
This is what it comes down to... Tirion goes into every paladin deck except a heavy aggro variant and even then I may even consider having him in there (similar to how Dr. Balanced, Archmange and a few other higher cost cards can be found in some aggro decks). Sneeds can technically go into any heavier curved decks. If you don't feel like you want to play paladin for a while. then craft Sneeds, otherwise Tirion is a must-include and I would go with him.
Tirion because of the taunt+divine shield+ OP weapon. But there is a problem if you encounter opponents that have card stealing effects such as Mindcontrol or Sylvanes in which it will be very difficult for you to come back from. Other than that he suffers from the Blackknight slightly but you still get the weapon. Aside from the risk (and the fact that Majordomo Executus has been added to sneed's selection pool) you are better off with tirion.
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I'd actually like to disagree with the claim that Sneed's fits in more decks. I mean, sure, you could put him in a lot of decks, but he's actually really not a very competitive card at all if you consider his alternatives, whereas Tirion is a staple for all midrange and control paladin decks.
Tirion. Unless Tirion is driving the Sneeds, or I suppose if Tirion is driving the Sneeds that was driving the Sneeds, and well I guess if Tirion was driving the Sneeds that was..... ouch..... I think I just pulled something.