Simply because the last thing this game needed was more of the same Paladin/Druid/Warlock decks....and turning the one thing that keeps things varied (week after week) into the same mind-numbing process that standard has devolved over the years is outright an idiotic decision to make.
Some people want a tournament sort of feel to playing. This is a good brawl for them. You get a free go that will average a better reward than most brawls, and if that’s not your thing you don’t have to play again.
This is my favorite brawl so far. I don't enjoy the RNG of arena, but I like playing for rewards. For me, this is all of the best parts of Hearthstone in one game mode. It is the only brawl I remember replaying.
I love this brawl. I hope they put a permanent mode like this in the game.
While it's true there are mixed feelings about a brawl like this, I think you are onto something. I think some players would have rather had a different brawl, rather than a Brawliseum or Heroic Brawl. At least if there was a mode like this that existed, it would mean players could still do the Tavern Brawl and still get those 'free' card packs they would have much wanted.
Still have used my Warrior deck to see how it would fair. And it's a bit dicey at the moment (2-2). Here's hoping for a few more wins.
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My Entry for this week's Card Design Competition - Season 8.16: