He has these this ability, TIME FOR SMASH and a lot of Ogres with a 50% chance to attack the wrong enemy in his deck. This heavily favors Zoo style decks with a lot of cheap small creatures. Your hero power is a free minion every turn.
The plan is to play what you've got in your hand and run it into his face. Like Face Hunter, but in the light. Humiliate his biggest threats to buy time.