The general idea of this deck is to survive until turn 5-6 and then get started producing some big recruits.
You have Shield Block, Cleave, Hero Power and Warpath to help you survive these turns.
I recently changed it to have mostly Taunt minions. As I found I was often getting low on health by the time I got the recruitment process underway.
Feel free to waste your Executes early if it means surviving longer.
You need to have Woecleaver by turn 8, so I have included 1 copy of Forge of Souls which basically gives you a very good chance to have the weapon by turn 8.
Once you can get rolling you should generally win. The problem is surviving long enough to get things happening But this is a very fun deck once you are up and running.
Try and play your Dead Man's Hand when you have a decent hand of cards with some big minions and if you are lucky a Kobold or even better the weapon itself.
Boomship is great to punch out some big minions, and avoid the negative battlecries of some of these minions.
Lich/Ysera can all be replaced with cheaper alternatives such as another Furious Ettin or Sleepy Dragon.
If you accidentally recruit the Rummaging Kobold you will probably lose, but thats life!
The main focus of this deck is the woecleaver. If you have forge of souls you can throw the Woecleaver in and get it back later. Try and get some of your early removal cards if possible.
Always keep the Kobold if you get it, because it really messes up the strategy if you accidentally recruit him.
Throw away any big minions or the boomship, they can be recruited later.
Keep at least 1 copy of Gather Your Party if you get it, because you can start recruiting at turn 6 (5 with coin).