Hearthstone Price Changes Coming to Europe
Hearthstone goodies are about to get more expensive in Europe to "align with local and regional market conditions". These new prices go live on the 22 of March, before the new expansion goes live in April. We're assuming there will be no change to the current Un'Goro pre-order purchase and recommend getting in on that while you can.
Euro | GBP | |||
---|---|---|---|---|
Item | Old | New | Old | New |
2 Packs | €2.69 | €2.99 | £1.99 | £2.99 |
7 Packs | €8.99 | €9.99 | £6.99 | £8.99 |
15 Packs | €17.99 | €19.99 | £13.99 | £16.99 |
40 Packs | €44.99 | €49.99 | £34.99 | £44.99 |
60 Packs | €62.99 | €69.99 | £47.99 | £59.99 |
Adventure Wing | €5.99 | €6.99 | £4.99 | £6.99 |
Arena Ticket | €1.79 | €1.99 | £1.49 | £1.99 |
Original Post
Quote from ZaerhinonWe’d like to let everyone know that we’ll soon be adjusting the pricing of Hearthstone purchases made through the PC, Mac and Android clients, and through the Battle.net Shop. We regularly look at our pricing around the world, and from time to time we make changes such as these to align with local and regional market conditions. The price of the Un’Goro prelaunch bundle offer will not be affected by this change and will remain the same until launch.
The new PC, MAC and Battle.net Shop prices will take effect on March 22, 2017. You can see the updated prices below:
EURO
2 Packs - 2.99 €
7 Packs - 9.99 €
15 Packs - 19.99 €
40 Packs - 49.99 €
60 Packs - 69.99 €
Adventure Wing - 6.99 €
Arena Ticket - 1.99 €
GBP
2 Packs - 2.99 GBP
7 Packs - 8.99 GBP
15 Packs - 16.99 GBP
40 Packs - 44.99 GBP
60 Packs - 59.99 GBP
Adventure Wing - 6.99 GBP
Arena Ticket - 1.99 GBP
- The Hearthstone team
The new Android prices will take effect on March 22, 2017. You can see the updated prices below:
EURO
2 Packs - 2.99 €
7 Packs - 9.99 €
15 Packs - 19.99 €
40 Packs - 49.99 €
Adventure Wing - 6.99 €
Arena Ticket - 1.99 €
GBP
2 Packs - 2.99 GBP
7 Packs - 8.99 GBP
15 Packs - 16.99 GBP
40 Packs - 44.99 GBP
Adventure Wing - 6.99 GBP
Arena Ticket - 1.99 GBP
Danish Krone DKK
2 Packs - 25.0 DKK
7 Packs - 79.0 DKK
15 Packs - 159.0 DKK
40 Packs - 389.0 DKK
Adventure Wing - 55.0 DKK
Arena Ticket - 15.0 DKK
Norwegian Krone NOK
2 Packs - 29 NOK
7 Packs - 89 NOK
15 Packs - 169 NOK
40 Packs - 469 NOK
Adventure Wing - 69 NOK
Arena Ticket - 19 NOK
Swedish Krona SEK
2 Packs - 29 SEK
7 Packs - 99 SEK
15 Packs - 189 SEK
40 Packs - 499 SEK
Adventure Wing - 69 SEK
Arena Ticket - 19 SEK
Swiss Franc CHF
2 Packs - 3 CHF
7 Packs - 10 CHF
15 Packs - 20 CHF
40 Packs - 48 CHF
Adventure Wing - 7 CHF
Arena Ticket - 2 CHF
Bulgarian Lev BGN
2 Packs - 5.99 BGN
7 Packs - 19.99 BGN
15 Packs - 39.99 BGN
40 Packs - 99.99 BGN
Adventure Wing - 13.99 BGN
Arena Ticket - 3.99 BGN
Czech Republic Koruna CZK
2 Packs - 89 CZK
7 Packs - 279 CZK
15 Packs - 549 CZK
40 Packs - 1,399 CZK
Adventure Wing - 199 CZK
Arena Ticket - 59 CZK
Croatian Kuna HRK
2 Packs - 22.99 HRK
7 Packs - 75.99 HRK
15 Packs - 149.99 HRK
40 Packs - 379.99 HRK
Adventure Wing - 51.99 HRK
Arena Ticket - 14.99 HRK
Hungarian Forint HUF
2 Packs - 950 HUF
7 Packs - 3,100 HUF
15 Packs - 6,100 HUF
40 Packs - 15,500 HUF
Adventure Wing - 2,200 HUF
Arena Ticket - 620 HUF
Polish Zloty PLN
2 Packs - 12.99 PLN
7 Packs - 44.99 PLN
15 Packs - 88.99 PLN
40 Packs - 219.99 PLN
Adventure Wing - 29.99 PLN
Arena Ticket - 8.99 PLN
Romanian Leu RON
2 Packs - 13.48 RON
7 Packs - 44.99 RON
15 Packs - 88.99 RON
40 Packs - 225.32 RON
Adventure Wing - 29.99 RON
Arena Ticket - 8.99 RON
Israeli New Shekel ILS
2 Packs - 11.9 ILS
7 Packs - 39.9 ILS
15 Packs - 77.9 ILS
40 Packs - 199.9 ILS
Adventure Wing - 27.9 ILS
Arena Ticket - 7.9 ILS
Lebanese Pound LBP
2 Packs - 4,900 LBP
7 Packs - 15,900 LBP
15 Packs - 31,700 LBP
40 Packs - 78,900 LBP
Adventure Wing - 10,900 LBP
Arena Ticket - 3,200 LBP
Moroccan Dirham MAD
2 Packs - 31.99 MAD
7 Packs - 105.99 MAD
15 Packs - 199.99 MAD
40 Packs - 529.99 MAD
Adventure Wing - 73.99 MAD
Arena Ticket - 20.99 MAD
South African Rand ZAR
2 Packs - 44.99 ZAR
7 Packs - 149.99 ZAR
15 Packs - 289.99 ZAR
40 Packs - 749.99 ZAR
Adventure Wing - 104.99 ZAR
Arena Ticket - 29.99 ZAR
Saudi Riyal SAR
2 Packs - 10.99 SAR
7 Packs - 36.99 SAR
15 Packs - 74.99 SAR
40 Packs - 184.99 SAR
Adventure Wing - 24.99 SAR
Arena Ticket - 7.29 SAR
United Arab Emirates Dirham AED
2 Packs - 10.99 AED
7 Packs - 36.99 AED
15 Packs - 74.99 AED
40 Packs - 184.99 AED
Adventure Wing - 24.99 AED
Arena Ticket - 7.29 AED
Qatari Rial QAR
2 Packs - 10.99 QAR
7 Packs - 36.99 QAR
15 Packs - 74.99 QAR
40 Packs - 184.99 QAR
Adventure Wing - 24.99 QAR
Arena Ticket - 7.29 QAR
Russian Ruble RUB
2 Packs - 179 RUB
7 Packs - 599 RUB
15 Packs - 1,099 RUB
40 Packs - 2,799 RUB
Adventure Wing - 399 RUB
Arena Ticket - 119 RUB
Kazakhstani Tenge KZT
2 Packs - 919 KZT
7 Packs - 3,099 KZT
15 Packs - 6,099 KZT
40 Packs - 15,399 KZT
Adventure Wing - 2,199 KZT
Arena Ticket - 619 KZT
Ukrainian Hryvnia UAH
2 Packs - 74 UAH
7 Packs - 249 UAH
15 Packs - 489 UAH
40 Packs - 1,199 UAH
Adventure Wing - 169 UAH
Arena Ticket - 49 UAH
Turkish Lira TRY
2 Packs - 9.99 TRY
7 Packs - 32.99 TRY
15 Packs - 63.99 TRY
40 Packs - 169.99 TRY
Adventure Wing - 22.99 TRY
Arena Ticket - 6.49 TRY
Egyptian Pound EGP
2 Packs - 49 EGP
7 Packs - 169 EGP
15 Packs - 329 EGP
40 Packs - 849 EGP
Adventure Wing - 119 EGP
Arena Ticket - 35 EGP
Indian Rupee INR
2 Packs - 189 INR
7 Packs - 629 INR
15 Packs - 1,229 INR
40 Packs - 3,169 INR
Adventure Wing - 439 INR
Arena Ticket - 129 INR
Pakistani Rupee PKR
2 Packs - 289 PKR
7 Packs - 969 PKR
15 Packs - 1,929 PKR
40 Packs - 4,899 PKR
Adventure Wing - 679 PKR
Arena Ticket - 199 PKR
Nigеrian Naira NGN
2 Packs - 869 NGN
7 Packs - 2,899.00 NGN
15 Packs - 5,779.00 NGN
40 Packs - 14,599.00 NGN
Adventure Wing - 1,999.00 NGN
Arena Ticket - 579 NGN
Firstly, let me say the prices are a bit on the high end to begin with.
Secondly, the price change is fair in order for them to be close to the same level for all countries. Not in terms of how much money you make but the value of the dollar compared to your local currency.
And thirdly, they reduced the price for some countries by up to 20% with this change.
- Example: Norway used to cost 549NOK for 40 packs, change makes it cost 469NOK.
Yeah I think you're right about the cheaper prices in some countries/regions... Not just reduced, but relativity cheaper too. I've heard of other developers doing this as well, especially for the mobile games market. They basically set their prices to whatever the highest amount is that they believe they can get away with in each region. I don't know if that's specifically the case with this Europe thing, or if they're just raising the price to reflect the higher value of the euro.
But yep, some companies are really shameless when it comes to this. I suppose one way of looking at it is like, they're just matching whatever they think each market will bear, and that happens to be higher in some places and lower in others, generally-speaking. On the other hand, it sucks when we find out, because sometimes the price is almost half of the average in Eastern Europe and elsewhere. There's this one software publisher I know of who doesn't even charge for his software in Russia and China, because the piracy is so high there and the market is so cheap. So it's freeware over there, but $19.95 here in the U.S (he uses a licensing system that checks region and locks the language).
Dude...
469NOK is 51.13 euros right now. The euro price for 40 packs is 49.99. This sucks @ss !!!
They could just make it directly connected to the USD prices and apply any legal taxes applicable and be clear about it.
This is an @ssgrabbing of epic proportions!
The negative response is funny because people clearly do not know how an international market works.
Don't get me wrong though.. I'm not for the increase at all. I firmly believe that they should have reduced them, make it more affordable for everyone.
People fail to see my point thought, which was that at least they made the prices closer (not perfect) to equal, in terms of the basis. Not completely, but, you know...
Again.. They should have reduced them across the board and had them be the same across countries.
Change in indian rupees is pretty negligible i guess which is 1% but it is not fair to EU and britain guys i think.....
I m a Long Time Player that reached legend but i will Never again spend Money ob this game
Just enough salt in here to salt my fries.
This is a bit sad since players without money/f2p players that don't have exta cash tospend on it will have an even harder time forming better decks for rank especially with the new expansion coming.
Yes, FTP players are *really* hurt by this change. Instead of not spending £1.99 they have to not spend £2.99 instead!
Shadowverse and Star Crusade are both really fun mobile CCGs too.
Capitalismstone®
I feel HS just shot themselves in the foot with this. I have spent a lot of money on this game and I can tell you now I won't buy these overpriced packs ever. I haven't even brought the new expansion. I'm pretty sure thousands of Europeans will either quit or just not buy packs. I wonder if any other regions will get this price hike.
go to play MTG ... oh wait thats more expensive
It's not about the money. It's about sending a message!
went to Gwent.
The only bad thing about gwent is Decoy and Roach card arts...Both are legendary and their arts like Bronze.Very good game btw.
So prices in Sweden will drop from 519 kronor / 40 packs to 499 kronor? Thanks Blizzard!
I don't mean to sound hateful, but I'm glad if this change pushes a group of people away from HS. I haven't seen anything regarding cost per pack with gold, leaving the same structure in tact. It just increases the cost of P2W players slightly, which very well could force down the purchases of said packs with people on a tighter budget. This increases the grind for ex-P2W players, thus creating more of a F2P experience. This change only affects people paying money, so why are so many people hating on the F2P push?
Do you know what P2W means? Is it hard to differentiate between P2W and micro transactions (P2P)?
You don't get EXCLUSIVE content which gives you an unfair and EXCLUSIVE advantage.
Same here ! Only playing since six months but it is enough to the turn coming. They did it with Diablo and will obviously with HS.
Passion for gaming turned to passion for cash. Sad but True !